About us

Who Are We?

We are "Anima Vera" – a small family business that chose to create and live far from the noise of the big city, amidst the ancient forests of the Tryavna Balkan. Here, in the heart of the mountain where time flows differently, our dream was born: to create cosmetics that carry Soul (Anima) and Truth (Vera). We believe that the environment where an idea is born is inseparable from its essence – that is why our products carry the charge of purity and tranquility that surround us every day.

Why Did We Create "Anima Vera"? Our journey began with a personal and troubling realization. We understood that mass-market cosmetics often offer a quick visual effect, but at too high a price – using ingredients that do not just stay on the surface but can burden the body and affect its delicate natural balance.

We asked why one should accept that skincare requires compromise with the health. We decided to create an alternative for women who think not only about their appearance today but about their health tomorrow. Our goal was to formulate care that is effective and delivers visible results, yet remains maximally natural and beneficial for the whole body.

Our Philosophy: Beauty Without Hidden Risks

We believe that nature is the best chemist. That is why we strive to use maximally clean, natural ingredients. We allow synthetic additives only in minimal quantities and solely when necessary to ensure the stability and safety of the formula, always choosing the gentlest alternatives.

Our formulas are developed to keep your skin young and radiant without disrupting its natural rhythm. We work with established partners and laboratories to create products that combine the power of:

• Pure Natural Extracts: Such as organic Rose Damascena and Lavender for balance and soothing.

• Active Ingredients with Proven Effect: Such as Niacinamide and Centella Asiatica for regeneration and a healthy skin barrier.

• Innovation and Safety: We use Prebiotics and Ferments (Lactobacillus Ferment) that support the skin's microbiome rather than destroying it.

Thank you for trusting "Anima Vera" – beauty in harmony with your health.